Main Street · Blowing Rock, NC

Two floors of elevated style in the High Country.

An eclectic mix of European and American sportswear, designer labels, and accessories, women's downstairs, men's up. A genuine boutique on Main Street in the heart of Blowing Rock.

Get Directions Call (828) 295-8918

4.6 · 13 Google reviews Check hours 10+ years on Main Street

A camel suede sport coat with a blue shirt and pocket square on the men's floor

A rust moto jacket over a white tee on the women's floor

A hot pink brushed knit with folded sweaters on the front table

A cognac leather jacket layered over a textured knit

4.6 From 13 Google reviews

"During our most recent visit we discovered there's an upstairs men's section, and we were pleasantly greeted and assisted by their staff. They helped us find our sizes, even opened the wrapped shirts for us at the counter."

R. HarriGoogle Review

"I loved their selection of men's clothes. Carol did a terrific job helping me coordinate a sport coat with different shirts. They are so much better than big box stores that don't understand their products."

Kevin ScarboroughGoogle Review

"Stop and see Carol, she will make sure you have great service!"

Google ReviewBlowing Rock, NC

"Great advice and never any pressure, a must-visit."

R. HarriGoogle Review

"Helpful staff and fun fashions, casual to very smart."

Google ReviewBlowing Rock, NC

Curated labels MAC · Brax · 34 Heritage European & American Designers Accessories Women's · Men's

What's in store

One shop. Two floors.A whole wardrobe.

Take the stairs and the selection changes.

See what's in store

Lower Level 01

Women's

Downstairs you'll find women's apparel and accessories, a curated blend of European and American sportswear with labels like MAC Jeans, Brax, Kut from the Kloth, Finley and Peace of Cloth mixed in. Quality you can feel, styled for everyday and the occasions worth dressing for.

Sportswear
MAC Jeans
Brax
Kut
Accessories

Upper Level 02

Men's

Up the stairs is the men's collection, refined, relaxed pieces built around the same eye for quality and fit. The team knows the inventory inside out and will tell you honestly what works without ever pushing you toward a purchase.

Sportswear
Outerwear
Shirting
Accessories

Throughout

Accessories

The finishing touches on both floors, bags, scarves, jewelry, and the small details that pull a look together.

Curated

Featured Brands

A rotating mix of European and American labels, hand-selected, including MAC Jeans, Brax, 34 Heritage, Peace of Cloth, Kut from the Kloth, Finley, Rino & Pelle, Gabor and Vionic. Stop in to see what's just arrived.

Now in store